Ex-National Rugby League (NRL) player Cooper Cronk has joined Viola Private Wealth as an ambassador.
Cronk, who's rugby league career included 372 games for the Melbourne Storm and Sydney Roosters, won six premierships, and was inducted into the Hall of Fame earlier this year.
In a statement, Viola Private Wealth said the collaboration underscores Cronk's commitment to helping individuals make better financial decisions and its dedication to delivering bespoke, client-centric advice.
"Cooper embodies our core values - professionalism, leadership, and a drive to achieve excellence," Viola Private Wealth executive chair Charlie Viola said.
Viola added that Cronk's insights into building high-performing teams and dedication to connecting his network with quality advice will add tremendous value to the firm's team and clients.
Cronk said he was thrilled to work with Viola Private Wealth's team, which shares his passion for "helping people maximise their potential" and "make astute financial decisions."
He also said that success is more than just what you achieve on the field - it's also about having a "trusting and knowledgeable network of people around you," sharing insights and experiences, and providing resources to make the most of opportunities that exist.
"Viola Private Wealth isn't just about managing wealth, it's about empowering clients to achieve their best. I'm excited to help bring this personalised, client-first approach to more people in my network," Cronk concluded.
Cronk's addition to the firm, which came into existence in September, bolsters its ability to serve clients, "particularly those in high-pressure careers such as professional sports."
Notably, former cricketer Peter Nevill is also a senior adviser with Viola Private Wealth.
The firm said he brings a first-hand understanding of the challenges high performers face in managing significant income over shorter career spans.
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